PIXAR IN CONCERT | Teatro Colón

We crafted the key visuals for the 360° campaign across Latin America. This included localizing the logo and key assets from the U.S. team, and creatively integrating Luxo (Pixar’s iconic lamp) as a distinctive element across the communication and the live show. The event took place at Teatro Colón in Buenos Aires, one of the most iconic theaters in Latin America.

We directed a series of Luxo animations, brought to life by the animation team, to serve as playful transitions between segments during the live Pixar show.